Commercial AV and kiosk installation · Easton, Pennsylvania
Three Card Solutions
A field-installation contractor was selling to multi-site operations leads through a Google Sites default template with no form and a phone number that was not even a link. The replacement answers coverage, crews, insurance and who answers the phone before the visitor has to scroll.
- Role
- Intake, creative direction, information architecture, logo, craft critique, build and deployment
- When
- 25 September 2026 · one day
Project wins and impact
Tap to callOn every screen
Buyers can call in one tap
The phone number was plain text that a phone visitor could not tap. It is now a tap-to-call link and the loudest control on every screen, next to a new quote form.
100%Email kept
Nothing lost in the domain move
The domain moved to the new site without a single email going missing.
100%Contrast pass
Easy to read
Every colour pairing on the site passes accessibility contrast, on a dark capability sheet that states coverage the buyer can check.
Before
- A Google Sites default template: one welcome paragraph, four images, no enquiry form.
- The phone number set as plain text rather than a link, so a phone visitor could not tap it.
- Opening line “we’re delighted to have you here”: the exact register the buyer does not read.
After
- A dark capability sheet with the phone number as the loudest control in every viewport.
- A quote form, and the number as a tap-to-call link.
- Coverage stated as a claim that holds: Easton base, Mid-Atlantic and Northeast, nationwide by arrangement.
What we delivered
- Brief to live site in one working day, delivered from London
- Ten sections built around the four questions an operations lead asks before ringing a contractor
- Eight palette pairings computed to the WCAG 2.1 formula, lowest passing ratio 5.02:1
- The existing crest redrawn to hold at 16px, where the original collapsed
- Domain moved off Google Sites with the Google Workspace mail records verified against a pre-change capture
Read the transcript
Will was the real deal and a real pleasure to work with. He took us from having a basic generic Squarespace template to having a custom-built website designed exactly around our needs. I know he spent hours fine-tuning all the details, redrew our logo and handled our domain migration without any email interruption. Beyond that, Will wasn't just a developer: he made it clear he genuinely cares about the relationship and our success for the long term. Just for example, when we had a late-night server crisis, he jumped online and resolved the problem right away. He was extremely detail-oriented and communicated complex technical ideas in plain English. If you want someone to treat your business like his own, hire Will.