The Lux Method
Every project starts and ends with a reading.
The Lux Score measures how clearly you can see your business problem, and how ready it is to fix. We take a reading before we start and the same reading when we finish, so you can see exactly what changed.
The four steps
Step 1 · Read · Dim
Get your score
Three questions, free and instant. You see how clearly your problem is lit, and the one thing that would brighten it.
Step 2 · Focus · Lamplit
Find the darkest part
A full reading across six lenses shows which part of the business is holding the rest back. That one becomes the sprint goal, with a number, a deadline and the people it affects.
Step 3 · Light · Well lit
Work on it in sprints
We design and build against that one goal, and treat your time, budget and tools as part of the brief from day one, so what we make is something you can actually run.
Step 4 · Re-read · Daylight
See the difference
At the end we take the same reading again. You get both scores side by side, next to the real numbers that changed.
An example reading. The darkest lens, outlined, becomes the sprint goal.
Six lenses
Not just design. The whole business.
A full reading looks through six lenses, each scored from Dim to Daylight. The Lux Score is the average, so you see the headline number and exactly which lens is holding it down.
- Problem
- Is the problem specific enough to fix?
- Customers
- Do you know who struggles, where and why?
- Experience
- Does the site or product make the right thing easy?
- Market
- Do you know who else solves this, and why people pick you?
- Money
- What is fixing it worth, and what does leaving it cost?
- Owner
- Can you run what gets built?
The Owner lens is the difference. A business with two hours a week can’t run something built for a team of ten, however good it looks, so we score that honestly before anything gets designed.
Three readings
One journey, one scale
Quick reading
- When
- Any time, on this website
- How
- Three questions, about a minute
- Covers
- The problem lens
- You get
- A score, and the one thing that would raise it
Initial assessment
- When
- At the start of a project
- How
- A working session with William, and a look at your numbers
- Covers
- All six lenses
- You get
- A Lux report: six lenses, the darkest one, and the sprint goal it becomes
Post assessment
- When
- At the end of the last sprint
- How
- The same session and the same questions
- Covers
- All six lenses, unchanged
- You get
- Both scores side by side, with the real numbers that moved
What keeps it honest
Same questions, same scale
If the questions change between readings, the comparison means nothing. They don’t.
Real numbers beside the score
A score that rises is only convincing next to the measured change behind it, like conversion going from 4% to 7%.
Your score is yours
We never show a client’s reading unless they took it and said we could.